Overview
Busa Woodward is a Dubai-based "Experience Engineering" firm that shapes cultural narratives and public experiences — from mega-events and cultural districts to urban developments and destination-building projects. Their corporate website is a fully CMS-driven Next.js application that presents the firm's studio, projects, labs, people, story, and insights through a rich visual experience.
Every page, every hero carousel, every testimonial, and every FAQ section is composed from block-based content managed in Directus — no content is hardcoded. When editors update content in the CMS, webhooks trigger Next.js ISR revalidation so changes go live immediately without a redeploy. This project was designed and delivered by Codativity, a leading software agency.
Key Features
- Fully CMS-driven: All pages are dynamic block compositions from Directus — editors have complete control without touching code
- WordPress migration: Extensive redirect map handles legacy WordPress URLs seamlessly
- Complex hero carousel: Multi-category navigation with animated sidebar tabs and Embla smooth scrolling
- Rich typography: 58 custom OTF font files self-hosted for branded visual identity
- GitOps deployment: GitHub Actions builds the Docker image, updates the GitOps repository, and ArgoCD syncs to Kubernetes
- SEO: Dynamic sitemap, per-page metadata from CMS, OpenGraph images